Maserati - Grecale Folgore
Independent Ideas - Publicis Group, Italy
A captivating film showcasing Italian craftsmanship and elegance was produced to launch the new electric Maserati Grecale Folgore. ‘Folgore’ means ‘lightning’ in Italian. For this, brightness and power of light are also protagonists. This film celebrates Maserati's blend of luxury and innovation, emphasizing the brand's heritage.
Shooting:
CREATIVES
Chief Executive Officer at Independent Ideas: Alberto Fusignani
Executive Creative Director: Erick Loi
Head of Art: Mattia Errico
Art Director: Mattia Errico, André Maia, Gianluca Natale, Carlotta Pastorelli
Copywriter: Fernando Aguiar, Francesco Fusi
Producer: Fargo Film
Photographer: Davide De Martis