37 yr old Brazilian and Portuguese
(dual nationality) 👋🏼
I’m Fernando Aguiar, a creative copywriter born and raised in Rio de Janeiro, Brazil. Throughout my 15-year career, I have worked in the advertising market in Brazil, Portugal and, in recent years, in Italy. I’ve worked with a great variety of brands across these countries, such as Ferrari, Maserati, Abarth, Vespa, Piaggio, McDonald’s, FIGC (Italian Football Federation), Hermès, Vodafone Portugal, Petrobras (Brazilian Oil Company), Lavazza Coffee, among others. During my professional career, I had the chance to work in agencies like Dentsu Aegis Network Brazil, FleishmanHillard Brazil (Omnicom Group), Fullsix Portugal (Havas Group), and VMLY&R Portugal (WPP Group).
Current job: Independent Ideas - Italy (Publicis Group).
Awards & recognitions
Awards
2021:
Rising Stars Program - Art Directors Club of Europe (ADCE): Scholarship winner to study Digital Marketing Course at Hyper Island.
2020:
Creativepool - Top 25 influential and inspiring copywriters 2020.
2019:
Prémios Eficácia / Effectiveness Awards
– Portugal. Silver in the “Low Budget” category.
2019:
Prémios Eficácia / Effectiveness Awards
– Portugal. Silver in the “Strength of good” category.
2017:
Young Lion Portugal: Winner in the Film Category. Selected for the Young Lions – Cannes Lions International Festival of Creativity.
2017:
Winner at the Lisbon International Advertising Festival
Category: Young Creative
2017:
ADCE High Potentials 2017 -
Selected to represent Portugal at the Art Directors Club of Europe Program's in Munich, Germany.
2016:
Shortlist El Ojo Iberoamerica.
Category Young Professionals - Festival of Latin America and the Iberian Peninsula.
2013:
Recognized Work at Yearbook Creative Club of Rio de Janeiro, Brazil. Yearbook – The best of Rio
2012:
Gold at ABP (Brazilian Advertising Association)
Category: Print
2012:
Bronze at Colunistas Award Rio de Janeiro, Brazil
Category: Print
2012:
Bronze at Colunistas Award Rio de Janeiro, Brazil
Category: Differentiated Action
2011:
Gold at Colunistas Award Rio de Janeiro, Brazil
Category: Print
Jury Experience & Events
2023 & 2024:
Lecture about the advertising market,
IADE Creative University - Lisbon, Portugal.
2023:
New York Festivals - Grand Jury - New York, United States.
2023:
The AdForum PHNX Tribute - Jury member - New York, United States.
2021:
The AdForum PHNX Tribute - Jury member - New York, United States.
2021:
Ad Stars - Jury member - South Korea.
2020:
The AdForum PHNX Tribute - Jury member - New York, United States.
2020:
40tena-Review – An online portfolio review created during the Coronavirus quarantine - Rio de Janeiro, Brazil.
2019:
FIP Festival (International Marketing Festival, New Communication Techniques,
Innovations and Events) - Buenos Aires, Argentina.
2019:
Lecture about the transformations of the communication market,
Pontifical Catholic University - Rio de Janeiro, Brazil.
2019:
Lecture about advertising and its new models
Adolpho Bloch FAETEC Technical School - Rio de Janeiro, Brazil.